Press Release Document
Contact:
Jan Roberts
jroberts@sallybeauty.com
940-297-2049
SALLY BEAUTY SUPPLY LAUNCHES REDESIGNED
E-COMMERCE SITE
Sally Beauty Holdings is pleased to announce the unveiling of sallybeauty.com’s redesigned site. The previous site served primarily as an information only site, with limited shopping capabilities, while the new site allows for easy online shopping of more than 6,000 beauty items.
“The new SallyBeauty.com includes expanded features and functions, easier navigation and an enhanced online loyalty program” comments Mike Spinozzi, President of Sally Beauty Supply LLC. .“One of the significant outcomes of the site redesign is the increase in unique visitors to the site.”
A new capability of the site is that it recognizes return visitors and personalizes content, prices and navigation panels to reflect information and offers specific to our Beauty Club Card members and our ProCard holders.
Richard BenBassett, Senior Director, e-Commerce for Sally Beauty, adds that the layout of the home page with rotating banners allows for maximum exposure of the latest products and specials while keeping the site visually clean. Product categories, ways to shop and search capabilities have been redefined allowing customers to easily locate products, find expert advice and product recommendations.
Another feature designed to enhance customer engagement is “Ratings and Reviews.” Customers can rate and review products on the site allowing visitors to get feedback, which aids in the selection of the best product to suit their needs. This process also engenders a feeling of community between our customers and our brand.
About Sally Beauty Supply
Sally Beauty Supply LLC is the world’s largest retailer of professional beauty supplies offering more than 6,000 salon quality products for hair, skin and nails. The company serves its retail customers and salon professionals at over 2,800 stores in the United States, Puerto Rico, United Kingdom, Canada, Germany, Mexico, Ireland, Belgium, France, Spain and Japan. For further information, visit sallybeauty.com or call 1-800-ASK-SALLY for the store nearest you.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of more than $2.5 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through over 3,500 stores, including approximately 200 franchised units, throughout the United States, the United Kingdom, Canada, Puerto Rico, Mexico, Japan, Belgium, France, Ireland, Spain and Germany. Sally Beauty Supply stores offer more than 5,000 products for hair, skin, and nails through professional lines such as Clairol, L'Oreal, Wella and Conair, as well as an extensive selection of proprietary merchandise. Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 9,800 professionally branded products including Paul Mitchell, Wella, Sebastian, Goldwell, and TIGI which are targeted exclusively for professional and salon use and resale to their customers. For more information about Sally Beauty Holdings, Inc., please visit www.sallybeautyholdings.com.
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